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AU Department of Business Management Held a Research Paper Competition on Management and Marketing for High School Students!

     AU Department of Business Management has organized a research paper competition on management and marketing for high school students every year since 2013. This year, the competition was held on May 21. It attracted amounting to 14 high schools nearly 100 students around Taiwan to participate in the competition. The team from National Hsinchu Commercial and Vocational High School won the 2016 championship after presenting the topic of “Marketing and Pricing of Stylish and Affordable Trendy Brand: UNIQLO as an Example.” The team from National Lukang Senior High School won the second place award on the topic of “An Investigation of Experiencing Tour of Taiwan Snail Ecological Farm.” The third place award was given to the team from National Hua-Nan Commercial High School for the topic of “Enjoy Your Hamburg—Exploring Thefreen Burger.”

    In addition to a judging team formed by four faculty members of the AU Department of Business Administration, including Chairman Shieh-Liang Chen, Associate Professor Kun-Cheng Chen, and Assistant Professors Pei-Kuan Lin and Jia-Nian Zheng, the Principal of National Taichung Home Economics and Commercial High School, Ms. Yi-Hui Lin, Principal of National Yuanline Senior High School, Mr. Yuan-Chung You, and Principal of Chiao Tai High School, Mr. Yu-Ming Liao were invited as guest judges to review paper presentations jointly.

    In the final round, teachers and students of each team all racked their brains to display their ideas and creativity. They addressed their management philosophy, be good team players, using sophisticated slides and rich verbal and body languages in order to stand out from the competitors!

   “We can see excellent teamwork cooperation and brilliant research performance of the current high school students. All the team papers are well organized and deeply explored!” stressed the Chairman of the AU Department of Business Administration, Shieh-Liang Chen. Through field interviews, survey questionnaires, first-hand data collection methods, students step by step constructed business models and/or developed creative business strategies for the cases being studied, which enabled them to offer their own insights and relevant management implications. Students’ efforts made on all these practices are valuable!

The team from National Hsinchu Commercial and Vocational High School won the

2016 championship. A group photo taken with the Principal of Chiao Tai High School, Mr. Yu-Ming Liao.

The team from National Lukang Senior High School won the second place award.

The team from National Hua-Nan Commercial High School won the third place award.

Participating students and judges, a group photo taken after the competition.

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