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Overview

◆ The Department’s Mission

The Department of Business Administration at Asia University is strongly committed to provide students with outstanding education in business and management discipline. In accordance with AU’s four basic principles highlighted in the university’s mission statement—“Health, Caring, Excellence, and Innovation,” and with the mission statement of the College of Management—“to become one of the preeminent private business schools in Taiwan,” our departmental mission is to cultivate students “to be management talents with professional skills, innovation awareness, business ethics, and global perspectives” for a successful career in today’s local and global business and economic environment in an ethical, professional and sustainable way.

◆ Degrees Learning Goals

The goals of the Department of Business Administration at AU stated respectively, as follows:

1. Undergraduate Program

- Professional skills: Rudimentary practical knowledge and skill. Students should be able to demonstrate basic knowledge of general, management-specific, and multidisciplinary skills. In addition, students should demonstrate that they know how to cooperate with other team members to accomplish assigned tasks.

- Communication skills: Students should be able to use fundamental oral and written communication skills. Also, students should be able to discuss their chosen field in a basic written format and demonstrate the ability to orally present their ideas to peers.

- Analysis and problem-solving skills: Students should be able to use basic analytical thinking and problem-solving skills on basic problems related to their fields. Additionally, students should be able to analyze rudimentary economic and business problems using their professional knowledge and skills.

- Ethics: Students should be able to use the fundamental code of ethics and good management principles when dealing with rudimentary ethical situations and to identify basic ethical issues and distinguish right from wrong.

- Global perspectives: Students should be able to identify important global issues and to appreciate intercultural issues and concerns, as well as the potential influences of globalization on general management and business operations.

2. Master’s Program

- Professional skills: Students should be equipped with intermediate professional knowledge and skills of their fields of expertise in order to facilitate their career and/or continue with advanced studies and demonstrate their intermediate capacity in general, management-specific, and multidisciplinary skills and knowledge.

- Communication skills: Students should be equipped with superior oral and written communications skills.

- Analysis and problem-solving skills: Students should be equipped with analytical thinking in addition to strategic, creative, and innovative problem-solving skills.

- Ethics: Students should be equipped with professional ethics, virtuous values, and ethical conduct.

- Global perspectives: Students should think with global perspectives and be concerned with international issues.

3. Ph.D. Program

- Professional skills: Ph.D. students should be able to demonstrate the capacity to conduct important, new theoretical development, the capacity to integrate general, management-specific, and multidisciplinary skills and knowledge, and be able to make original intellectual contributions to the body of knowledge in the chosen field and apply them to the contemporary business problems faced in professional careers.

- Communication skills: Ph.D. students should be able to communicate their knowledge of the field in a well-organized written format to internal and external peers and experts. In addition, students must demonstrate the ability to present, promote, and defend their own ideas and papers at academic conferences and other professional venues. Students should know how to make rational judgments, tolerate and accept different opinions, and ultimately solve conflicts or reach an agreement.

- Analysis and problem-solving skills: Ph.D. students should be able to apply a variety of scientific methodologies to conduct relevant research and to design and implement research plans; critically identify, analyze, interpret, and evaluate information to develop innovative and creative solutions to everyday problems faced in a professional situation; and lead and make business decisions strategically.

- Ethics: Ph.D. students should understand, identify, and demonstrate ethical and responsible behavior when conducting research and be able to relate ethical perspectives, considerations, and values when in their professional practice.

- Global perspectives: Ph.D. students should be able to develop an awareness and understanding of diverse cultural issues that impact business operations in a global society and to engage business research in a global level.

Degrees Learning Outcomes

◆ We expect to ensure that all students graduating from our programs are equipped with:

1. Undergraduate Program

- The capability of responding to a changing environment in an ethical, professional, and sustainable way;
- The knowledge, understanding and ability to apply modern techniques to current management contexts; and
- The professional skills with global vision, innovative consciousness and business ethics.

2. Master’s Program

- A strong foundation of knowledge and understanding in the subjects which underpin excellent management;
- The knowledge, understanding and ability to apply modern techniques to current management contexts;
- Management research skills, including the ability to analyze and interpret data and design research projects; and
- An appropriate portfolio of professional skills, including rudimentary practical knowledge, oral and written communication, analysis and problem-solving, and have good ethics and global perspectives.

3. Ph.D. Program

- The advanced knowledge and theoretical or practical research skills for areas of specialization;
- The explicit understanding of the role of the specialization areas in managerial and organizational contexts; and
- To accomplish a dissertation, or equivalent, demonstrating personal integration of, and original intellectual contribution to, a field of knowledge.